In our previous blog post, Extend Client Reach, we shared how home care agencies can increase the value they bring to their clients and families while creating a win-win for both your agency and your clients from the very first day you meet.
You will recall that we shared these three tips.
- Build trust by offering something of value before they become a paying client
- Empower the caregiving experience while delivering care
- Sustain trust as a partner to the clients and their families throughout their care journey
You may also recall that the Mariposa Mobile App enables families to better orchestrate care for their aging loved one, easily request home care agency caregiver support and better coordinate their loved one’s care.
In this post, we break things down and make it real by discussing how home care agencies can leverage the Mariposa Mobile App to:
- Provide tangible value-add to your prospects the moment you meet them
- Establish a stronger connection with your prospects
- Offer a super-easy way to re-engage with your agency when the prospect is ready
Top of mind for homecare agency owners and operators is not only how to operate more productively, but also how to effectively acquire and convert prospects to clients. Mariposa superpowers both of these objectives for homecare agencies. Read on to learn how!
Agencies are leveraging the Mariposa Mobile App to better engage with prospective clients as soon as they begin engaging with the lead, experiencing increased conversion rates to paying clients, and sustaining improved trust of clients and families. This is in addition to Mariposa powering your back office productivity, ranging from managing caregivers, scheduling shifts, and reporting and analytics, an equally important aspect of homecare operations.
We are excited to share the tangible steps our agency partners are taking and hope that your agency can benefit from incorporating the Mariposa Mobile App into your client journey and service delivery model.
In a nutshell, here is the approach we recommend.
1 – Include Mariposa Mobile App in your marketing materials and messaging to prospects.
2 – Send prospects an invite to download the Mariposa Mobile App, branded with your agency’s logo.
3 – Offer your prospects your expertise in completing the Needs Assessment, and perhaps a periodic check-in.
4 – Remind your prospects that when they are ready, your agency’s services are just one click away.
Let’s dive into each step.
1 – Include Mariposa in your marketing materials
Start talking about the power of Mariposa’s Mobile App when you meet prospects! Let them know Mariposa is your partner and the Mariposa Mobile App can help them get things off the ground by managing care within the family and you will be with them every step of the way, until they feel that they need an agency caregiver.
Reinforce trust and value in messaging about the Mariposa Mobile App in your marketing materials.
2 – Invite to download Mariposa
When you meet a new prospect, create a new Client Care Circle for the prospect and send an invite to the Client Care Circle “Admin” to download the Mariposa Mobile App. This way, you will be connected to the prospect via their Care Circle, setting the stage for you to offer as much value as possible via engagement with their Care Circle activity.
3 – Add value via a Needs Assessment and check-ins
You are now equipped to start adding value to your prospect. The breadth and depth of what you wish to offer is up to you and your agency. Below are a few options to consider.
One is to complete a Needs Assessment for your prospect. Your prospect is already in the Mariposa platform for whom have created a Care Circle. You have the opportunity to leverage your care expertise to complete the Needs Assessment via a conversation with the Family and Senior, thus learning more about your client-to-be and his/her needs. In the event this prospect is not quite ready for an agency caregiver yet, you will be helping them manage caregiving within their circle of family and friends, that they will appreciate. Thus, you are adding value to the family even before they become a client.
Another option is to offer a periodic check-in with the family and their loved one. The frequency of the check-in is up to you and your existing process to manage prospects in your pipeline. These check-ins assure your prospects that you are there to help and ready to offer your expertise as needed to manage the care of their loved one.
4 – Be there for them until they are ready
As things – the senior’s condition or circumstances within the family – change, the prospect will be able to request a shift with your agency’s caregiver directly from the Mariposa Mobile App. Because you have established a trusted relationship, and have been engaged with the prospect, this transition can be smooth and seamless. When the Care Circle Admin requests a shift, you will receive the shift request, be able to create a new shift and assign a caregiver on the Mariposa platform. Because you already are familiar with the type of needs of this client, this can occur very efficiently.
As you can see, the idea is simple. Be there for your clients from the moment you meet them, build trust and offer your expertise, and expand your lead funnel with prospects who can decide to become a paying client, on their timeframe.
We invite you to join us in being there for your prospects and clients with the Mariposa Mobile App. We also look forward to your comments, questions on this post!
